By Amy Kloner
Time for another edition of my BadA$$ Spotlight, a highly-coveted, prestigious award for not only athletic performance but also grit, attitude, and general bada$$edness that doesn’t fall into any particular …

The weekend of the 9/25 will be a busy one for triathletes with Augusta 70.3 and the USAT Age Group National Championship in Tuscaloosa Alabama, occurring on the same day.  Even with the respective draw …

Team Sport Factory had a phenomenal showing at Tugaloo Triathlon this past weekend.  A local favorite, this olympic-distance triathlon (with a slightly longer bike) boasts a relatively hilly course and a time-trial swim start.  This …

Team Sport Factory is very proud of Junior Elites Alex Marshall and Hannah Meadows for their representation at Youth Elite Nationals on August 14, 2010 in San Diego, CA.
Alex and Hannah were accompanied by Alex’s …

By Lauren Tomory
“I have seen a thing or two in my day but what Shoup did was out of control, over the top, 100% [incredible].”
These are the choice words of Sport Factory Elite Team Member …

The Sport Factory invites you to refine your open water swimming skill on Sunday, September 12th from 8am-10:30am in Lanier Park at Lake Lanier.  More information and online registration…
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Team Sport Factory women had a great showing at the Acworth Women’s Sprint Triathlon on 8/8/10.   The 400 yard swim, 13 mile bike, and 5k run is a local favorite because of the well run …

According to Coach Jon Adamson, Rusty Burns lives up to his engineering background and puts it to work for him as a triathlete.  Coach Jon is known for being highly analytical and somewhat of a …

The Sport Factory celebrates a monumental achievement– 100 overall victories!  From Adventure Racing to Xterra, The Sport Factory team members and coached athletes have taken home the top gold in a very eclectic variety of endurance sports.  Overall …