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Coach Matt Russ is excited to be working with Pro Triathlete Eric Limkemann in the coming season.  Eric is phenomenally talented; he won the Chattanooga Waterfront Tri with a time of 1:57:37 and placed 2nd in …

The weekend of the 9/25 will be a busy one for triathletes with Augusta 70.3 and the USAT Age Group National Championship in Tuscaloosa Alabama, occurring on the same day.  Even with the respective draw …

The Sport Factory invites you to refine your open water swimming skill on Sunday, September 12th from 8am-10:30am in Lanier Park at Lake Lanier.  More information and online registration…
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The Sport Factory celebrates a monumental achievement– 100 overall victories!  From Adventure Racing to Xterra, The Sport Factory team members and coached athletes have taken home the top gold in a very eclectic variety of endurance sports.  Overall …

Kudos is our way of recognizing our athletes accomplishments.  Read on…

Written By Jennifer Lesser
There have been two consistent themes in the past few races in the area– one is the heat and humidity that have made racing conditions challenging, and the other is the presence of Sport …

Sport Factory athletes showed their metal at the Georgia State Time Trial Championship.  Shannon Wredge won the Cat 4 jersey and Kat Tindol took the Cat 3; and posted the fastest female time of the day.  …