Our annual free triathlon clinic is a great way to kick off your season.  Learn the secrets of lightening fast transitions, optimizing open water skills, increasing your bike speed, sport nutrition, injury prevention, pacing and …

Canadian National Amie Krasnozon is the 6th professional triathlete representing The Sport Factory Elite Team in 2012.  She is working with coach Matt Russ.
Currently residing in North Carolina where she works as a nurse, Amie is dedicated to realizing …

After a phenomenal 2011 amateur season Vanessa Berg met the qualification standard for her Elite (pro) card, and after some consideration she has decided to accept the challenge .  “I am excited and honored for …

“Although our business now has many facets, or primary goal has always been and will always be to get people faster.  Everything we do filters down to serving our athletes.” says Coach Matt Russ.  In …

If that doesn’t tell you enough about the courage and character Nelson,  let’s continue. In late August, Nelson capped out at his peak weekly  mileage – 70 miles per week. He ran his fastest 5k …

We would like to congratulate Michael Stone on recently signing a professional contract with the U23 team of BMC/Hincapie http://www.hincapieracing.com/news/
Michael dominated the local junior circuit while working with Coach Matt Russ, and quickly cat’d up, …

Our elite team is comprised of athletes that consistently place overall in their races, and/or are capable of competition on a national level.  The base criteria is three overall placements in races with over 500 …